Authors who use Amazon know that positive reviews are what make a e-book. And there's nothing more dismal than publishing a e-book onto Amazon and watching it sink to the bottom of indifference. Indifference? How can this be? The book you sweated over isn't worth reading? The truth is, even if your book is well-written, it WILL get lost in the tsunami of Amazon books, unless you market it. Marketing rule number one is Write
More Quality Books. But rule number two is Gather Positive Reviews.
I feel ethically we should NEVER pay for fake reviews. Giving a free book in exchange for an honest review is ethically moral, but buying fake reviews crosses the moral line. I am not the only author to feel so. Check out the
True Review Pledge, a website (free) dedicated to gathering Authors who take the pledge to: never buy fake reviews and never negatively review in order to hurt the competition. This is a positive step and I recommend all authors take this pledge.
You do not want to ask people to review your book if it's not ready. Make
sure your book is edited for grammar and storyline! Make sure you've had Beta Readers polish it (people who read it for grammar and storyline and are willing to give you honest feedback), and that you have polished versions ready in a .pdf and a .mobi file. Reviewers will want to read it in either format.
How do you get reviews? ASK! Ask your friends and family (as long as they do not live with you) to read and review your book. Ask your Facebook friends, your LinkedIn friends--choose your social platform--and ask people you're connected with, to read and review your book.
After family and friends, it's time to ask strangers.
GoodReads: Go to Groups on GoodReads and search "Reviews" and your category of book. You will find both readers and authors willing to read and review books.
Book Haven and
Strictly Reviews and
Read4Review are great places to start.
GoodReads Authors/Readers is the group I use the most. Because I'm write children's literature, I use the
Children's Fiction thread.
Author Marketing Club: I haven't tapped the surface of this group much, but I'm very impressed by the forums and the amount of people who want to read and review books. And I've been approached by two other authors for a book review exchange.
Book Blogs: This is a great group of readers and authors. I have felt very welcomed and have already learned tips about blogging--and I've been a member for only two days. So I am very impressed. Join the group Dedicated Book Reviewers and you now have a connections to more reviewers.